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Crochetebia
A local business founded by artisan Ana Beatriz, who creates and sells crocheted items, with a focus on handbags in a variety of styles.
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Discover
CSD Matrix
Artisan Interview
Client persona
User persona
Qual-Quant Research
Define
User journey map
Userflow
Sitemap
Value proposition canvas
Develop
Wireframe
Styleguide
Design System
Deliver
High-fidelity prototype
User testing
Final prototype
Overview
The problem and the direction
Challenge
Customers have little interest in purchasing these items because they do not understand the value of a crocheted bag and believe that these products are expensive and take a long time to produce and deliver.
Solution
Provide clear information about the production process for crochet bags and bring customers closer to the artisan, making the experience more transparent and intuitive to increase interest and facilitate the purchase.
Result
Customers come to understand the value and production process of crocheted bags, reducing the perception that they are expensive and time-consuming to make. This generates greater interest in purchasing the items, strengthens the connection between the customer and the artisan, and results in customer loyalty and a greater appreciation for handcrafted work.
Research
Who is this solution designed for?
J
persona
Julia
A young woman who is passionate about handbags loves to buy unique and one-of-a-kind styles. She would like to find a reliable store where she could buy one-of-a-kind pieces made by a artisan, but she feels the price is "too high for a handbag"
PROCESS
What was done
01
Research
I conducted interviews with users to identify the cause of the issue preventing them from completing purchases, and with the artisan to learn more about the brand and the product.
02
UX Design
I organized the insights I had gathered and developed a strategy to gain a clearer understanding of the problem I needed to solve.
03
UI Design
I designed an intuitive interface with personality, presenting information throughout the entire user flow to provide greater clarity and foster a closer connection between users and the artisan.
04
Test
I tested the new workflow with users and addressed any issues that arose.
Developed interfaces
Some screenshots from the project
Conclusion
The developed interfaces address the key needs identified for this project, combining information and a sense of connection in an intuitive and engaging design that aims to facilitate understanding and build customer loyalty to the brand.
This case study presents only a snapshot of the entire process.
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