web • mobile • research tool • startup
Oraco
Oraco is a research tool designed with researchers in mind who want to make their research more convenient and efficient.
double diamond
Discover
CSD Matrix
Competitive Audit
Qual-Quant Research
Empathy map
Define
User journey map
Protopersona
User stories
Problem statement
Goal statement
Value proposition canvas
Develop
Sitemap
User flow
Wireframe
Styleguide
Deliver
Web high-fidelity prototype
Mobile high-fidelity prototype
Overview
The problem and the direction
Challenge
Researchers face difficulties in recruiting and retaining participants, and they spend too much time manually analyzing each response to verify its reliability—a lengthy, multi-step process.
Solution
Streamline recruitment, reduce repetitive processes, and provide a comprehensive overview of responses, making the survey process simpler and less stressful for respondents.
Result
Researchers now find it easier to recruit participants and analyze the responses they receive, ensuring that the entire research process can be carried out more efficiently and effectively.
Research
Who is this solution designed for?
H
persona
Helena
A product designer who is having difficulty recruiting participants for their research. They want a tool that allows them to publish their surveys so they don’t have to spend a lot of time recruiting participants, as well as an environment where responses are automatically validated to avoid off-topic and/or inappropriate answers.
PROCESS
What was done
01
Research
I conducted desk research and studied other companies operating in the same industry, carried out surveys, and participated in interviews with users in order to gain a deeper understanding of the pain points faced by researchers.
02
UX Design
I organized the insights I gathered and created a value proposition canvas to better define the problem we needed to solve.
03
UI Design
I designed the tool's interface to be intuitive and to incorporate the features envisioned for the MVP.
04
Test
We constantly conducted internal tests to validate the interface and make any necessary adjustments throughout the workflow.
Developed interfaces
Some screenshots from the project
Conclusion
The developed interfaces incorporate the key opportunities identified throughout the project, prioritizing the creation and analysis of surveys in a simple, intuitive and efficient manner, making the research process less taxing for researchers.
This case study presents only a snapshot of the entire design process.
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